PUMA Unveils New 'Speedcat' Campaign with Global Ambassador Rosé
Photo by PUMA
PUMA has unveiled a new photoshoot featuring global ambassador Rosé and the brand’s iconic ‘Speedcat’ sneakers on the 12th.
Set against a classic indoor backdrop, the photoshoot showcases Rosé wearing the Speedcat in a pink blush color while striking a sophisticated pose. She completes her stylish look by pairing the sneakers with trendy PUMA sports jersey apparel and accessories like the Archive Grip Bag.
This latest campaign follows the global ‘Speedcat’ initiative launched by PUMA and Rosé in December 2023. The brand continues to build momentum by capturing the distinctive silhouette of the Speedcat through Rosé’s unique sense of expression.
Inspired by racing shoes, PUMA’s signature Speedcat sneakers gained massive popularity last year, aligning with the ‘low-profile’ footwear trend. Notably, the first release of the ‘Speedcat OG’ in early 2024 sold out immediately upon launch. Offline stores witnessed ‘open-run’ scenes, where eager customers lined up early in the morning to get their hands on the coveted pair.
PUMA plans to expand the Speedcat franchise this year by introducing a wider range of colors and materials. Additionally, the brand aims to strengthen its presence in the sneaker scene with upcoming collaborative projects featuring Rosé.
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