Stray Kids I.N Kicks Off First Campaign as Bottega Veneta Ambassador

BEAUTY&FASHION

Jan 29

Bottega Veneta has made headlines by unveiling its 2025 Summer Collection campaign featuring I.N of Stray Kids.

This marks I.N's first official activity as the brand's new ambassador, capturing the attention of fans and the fashion world alike.

I.N first connected with Bottega Veneta last September when he attended the brand's 2025 Summer Collection fashion show in Milan, Italy. His appointment as an ambassador solidifies this bond further.

Sharing his thoughts on the new role, I.N expressed, As someone who loves fashion, I’m deeply impressed by Bottega Veneta’s outstanding craftsmanship and philosophy. I’m truly excited to represent the house and share its vision.

As the youngest member of Stray Kids, I.N is known for his exceptional stage performances and has also proven his potential as a solo artist by participating in the songwriting and composing of his solo tracks, Hug Me and HALLUCINATION.

His musical passion and creativity align closely with Bottega Veneta's core values of “excellence” and “innovative creativity.”

In the campaign, I.N effortlessly showcases Bottega Veneta's creative designs through his unique style, presenting a variety of looks.

Notably, the suede Andiamo backpack with a rabbit motif and the Ciao Ciao bag stood out as iconic items, highlighting the brand’s craftsmanship and elegant silhouettes.

I.N’s intense gaze and sophisticated aura elevated the collection, captivating both fans and the fashion industry.