SEVENTEEN’s Joshua Selected as the First Muse for Beauty Brand 'LikeBel'
Photo by LikeBel
Global K-pop group SEVENTEEN’s member Joshua has been chosen as the first official model for the newly launched beauty brand LikeBel. The brand, which promotes the slogan “What’s New Me,” encourages individuals to discover and express a new version of themselves every day.
A brand representative shared, "Joshua's bright and positive energy, along with his versatile charm, perfectly aligns with the values we aim to represent," explaining the decision to select him as their first muse. Joshua also expressed his excitement, stating, "I am happy to show fans different sides of myself through this new challenge."
The photo shoot featuring Joshua is composed of diverse moods and concepts, emphasizing the brand's creative and innovative image. These stunning visuals will be gradually released starting January 2025 through LikeBel's official online store and Instagram.
With this collaboration, LikeBel plans to expand its brand awareness in the global market and offer a fresh beauty experience to consumers.
LikeBel’s Promotional Products
Among the products featured in the brand's promotional campaigns are the Radiance Color Serum, Glow Me Mesh Cushion, and Glowy Lip Butter. Currently, these items are available for purchase on the official Korean website in Korean Won, and there is no separate international site at this time.
