Insadong is a representative tourist destination in Seoul, offering a unique charm where the past and present blend harmoniously. This area, where tradition and modernity coexist, is filled with cultural and artistic energy in every alley, attracting both domestic and international visitors.

Recently, with traffic restrictions in place, it has become an even more leisurely space for strolls, making it a popular spot for relaxation in the heart of the city.

Annyeong! Insadong is an attractive area that bridges both tradition and modernity. With a "newtro" (new+retro) sensibility, this complex shopping mall skillfully blends freshness and nostalgia while preserving traditional beauty, becoming a new landmark in Insadong.

On the first floor, an outdoor market is held, while the third and fourth floors are filled with stores offering unique accessories, perfect for shopping. On the fifth floor, you can enjoy the hip atmosphere while listening to classic LP music in an LP café.

Among these, KTown4U on the third floor is a must visit for Kpop fans. This place offers a variety of items such as the latest albums, merchandise, and posters, combining the traditional atmosphere of Insadong with Kpop culture for a unique cultural experience. Special promotions and artist merchandise are also frequently offered, providing visitors with memorable experiences.

Ssamzigil is a complex cultural space that combines cultural and artistic experiences with galleries. Various exhibitions and performances unfold around a courtyard where you can look up to the sky.

In the basement, there are delicious restaurants, galleries, and experience workshops, making it a great spot for both shopping and entertainment. Here, you can try activities such as soap-making, cosmetics-making, hand-painted ceramics, and glass bottle crafts, offering an even more special experience.

Additionally, the Sky Garden on the rooftop provides a relaxing spot to enjoy the view of Bukak Mountain or take in a beautiful sunset, making your day in Insadong even more extraordinary.